The Rosenthal Care Group: Building a Connected Future for Care Across California
Compartir
From the High Desert to Across California: Building a Connected Future for Care
How Rosenthal Community Care Services became the starting point for a broader vision connecting business consulting, professional education, residential care, and family support throughout California.
Also known as Marky Pascua
Chief Executive Officer, Rosenthal Community Care Services
Founder & CEO, The Rosenthal Care Group
Every Care Business Begins With a Decision. What Happens Next Determines Its Future.
When someone decides to open an assisted living or adult residential care facility, they often imagine the moment they welcome their first resident. Very few initially appreciate everything that must happen before that day arrives.
There are licensing requirements, inspections, operating budgets, staffing plans, financial commitments, policies and procedures, emergency preparedness, and countless other responsibilities.
Then comes another challenge that is sometimes overlooked: operating the business after the license has been issued.
Obtaining a license is an important milestone. It does not automatically make someone an effective business operator.
How do you maintain occupancy? How much should you charge? How do you manage staffing expenses? How do you build referral relationships? What happens when your revenue does not cover your operating costs?
These are some of the business questions we want Rosenthal Community Care Services to help owners answer.
How Rosenthal Community Care Services Became Part of Our Entrepreneurial Journey
My husband, Kelvin Justo Garcia, established Rosenthal Community Care Services in August 2024.
At that time, the business represented an opportunity to use professional knowledge and experience to support individuals navigating California's residential care industry.
Meanwhile, we had our own plans to enter the industry as facility owners.
In January 2025, we purchased our home with the intention of converting it into a Residential Care Facility for the Elderly.
As we progressed through the preparation and licensing process, our appreciation for the operational challenges encountered by facility owners continued to grow.
We understood that becoming residential care business owners would require substantial preparation, financial resources, operational planning, and a commitment to providing appropriate care.
When I joined RCCS as CEO in June 2026, we began combining our respective professional experiences with a broader business development strategy.
In July 2026, we submitted our RCFE licensing application to the California Department of Social Services.
The process reinforced an important principle for our consulting business: practical experience and strong operational systems are essential when helping entrepreneurs navigate an industry with significant responsibilities.
Supporting California's Residential Care Business Community
Rosenthal Community Care Services provides consulting, education, operational resources, and specialized administrative services for current and aspiring residential care business owners.
Our services are designed to address different stages of business development, from initial preparation to ongoing operations and specialized administrative challenges.
RCFE & ARF Business Consulting
We help aspiring and existing residential care business operators better understand the operational and administrative responsibilities of running a care facility.
Consulting may address business planning, operational processes, financial considerations, staffing strategies, management practices, and business development.
Fire & Licensing Pre-Inspections
Preparing for a licensing inspection can be stressful, especially for first-time owners.
Our pre-inspection services help facility owners identify areas requiring attention before their official inspections.
These services are intended to support preparation and do not replace government inspections or guarantee regulatory approval.
Professional Education & Resources
Education is an important part of operating responsibly.
RCCS develops educational resources, practice materials, training-related products, downloadable forms, and tools for individuals entering or working within the residential care industry.
Our goal is to make practical information accessible to owners and care professionals.
Claims Recovery & Administrative Appeals
Unpaid, delayed, or disputed claims can create substantial financial pressure for residential care businesses.
RCCS offers government-funded claims recovery and administrative appeals assistance for eligible care providers throughout California.
Our services are intended to help providers navigate documentation, administrative disputes, and applicable claims processes.
Service eligibility and the scope of assistance depend on the individual case and applicable requirements.
Business Development & Marketing
Opening a residential care facility is only one part of developing a sustainable business.
Owners must also understand their market, identify referral opportunities, establish pricing, manage expenses, and develop professional relationships.
Our business development services draw upon operational analysis and practical business management principles.
Operational Improvement & Management
Existing care businesses can encounter difficulties involving staffing, occupancy, operational costs, administrative organization, and overall business performance.
RCCS provides consulting resources to support owners evaluating their operations and identifying potential improvements.
Explore our services and professional resources at Rosenthal Community Care Services .
Starting in the High Desert. Building Toward Communities Across California.
Our long-term geographic strategy begins in the High Desert, progresses throughout the Inland Empire, and envisions an expanding presence across Southern California, Central California, and eventually the entire state.
Not every service requires the same geographic infrastructure.
Certain consulting, educational, and administrative services can support eligible clients remotely. Other services require an on-site presence, local partnerships, or additional resources.
Our expansion strategy reflects those differences.
California's High Desert
Hesperia is our starting point.
Our regional development includes Hesperia, Victorville, Apple Valley, Oak Hills, Adelanto, Barstow, and surrounding High Desert communities.
This is where we intend to strengthen our professional relationships, consulting operations, educational resources, and connections within the residential care industry.
The Inland Empire
Our next geographic priority is the Inland Empire.
This includes San Bernardino, Highland, Redlands, Loma Linda, Rialto, Fontana, Rancho Cucamonga, Ontario, Chino, Riverside, and neighboring communities throughout San Bernardino and Riverside counties.
As we develop our regional presence, we intend to strengthen connections with facility owners, aspiring entrepreneurs, and industry professionals.
Southern California
Our longer-term plans include supporting additional communities throughout Southern California.
Potential markets include Los Angeles, Orange County, San Diego, and surrounding Southern California communities.
We intend to evaluate opportunities to expand consulting, educational, and specialized administrative services according to demand and operational readiness.
Central California
Beyond Southern California, we envision opportunities in Central California.
Bakersfield and Kern County represent an important consideration in this future stage of growth.
Additional markets may include Visalia, Fresno, and surrounding Central California communities.
We intend to approach these opportunities through market research, professional relationships, and evaluation of our operational capabilities.
Supporting California's Residential Care Industry
Our broader vision includes developing professional resources capable of supporting eligible care businesses throughout California.
As our capabilities develop, we intend to evaluate opportunities across additional Central and Northern California communities.
Growth will depend on market conditions, professional resources, operational readiness, and the ability to maintain consistent service quality.
How RCCS Fits Into Our Larger Organizational Vision
Rosenthal Community Care Services is part of The Rosenthal Care Group, our parent organization and the foundation for our developing family of care-related businesses.
As our entrepreneurial plans developed, we recognized that families, care providers, and business owners encounter different but interconnected challenges.
We wanted our businesses to reflect those connections.
While RCCS focuses on consulting, education, and business support, our related businesses address other needs within the care industry.
The Rosenthal Care Group
Our parent organization provides strategic direction and supports the development of our interconnected family of businesses.
Its long-term vision includes organizational development, operational coordination, and carefully evaluated geographic expansion.
Rosenthal Adult & Senior Care Connections
Established in August 2026, RASCC provides care placement and family support services.
Its services include assistance exploring assisted living, independent living, memory care, and in-home caregiver options.
Explore Rosenthal Care ConnectionsThe Western Lights Residences
Our developing six-resident residential care facility in Hesperia, California.
The project reflects our commitment to understanding residential care through direct business development and operational preparation.
The planned facility remains subject to applicable licensing requirements and approvals.
Explore The Western Lights ResidencesRosenthal Community Care Services
Our consulting, professional education, operational resources, and specialized administrative services business.
RCCS plays a central role in our plans to develop professional resources for California's residential care business community.
Each business maintains its own operational focus, while sharing the broader organizational vision of The Rosenthal Care Group.
Why My Professional Background Influences the Way We Are Building RCCS
My career did not begin in residential care.
I began working in the call center industry in the Philippines in 2009.
After immigrating to California in 2013, I continued developing my professional experience.
During my years at Wells Fargo, my responsibilities eventually included business analysis, business execution, operational performance, productivity, staffing evaluations, automation, and customer experience improvement.
These experiences continue to influence how I approach entrepreneurship.
When analyzing an operation, I want to understand what drives its performance, where resources are being allocated, and which processes could be improved.
I believe these same questions are important when operating a residential care business.
Owners must balance financial sustainability, operational efficiency, regulatory responsibilities, and the well-being of their residents and caregivers.
RCCS allows us to bring together operational knowledge, business development, and practical resources for the care business community.
The Personal Story Behind Our Name
The name Rosenthal carries a deeply personal meaning for me.
I have always been a spiritual person. During a guided meditation intended to discover the name of my guardian angel, I saw the name "Rosenthal" written on a book.
That experience stayed with me.
When Kelvin established Rosenthal Community Care Services, the name became part of our entrepreneurial story.
Today, as we develop our family of businesses, the name continues to carry that personal meaning.
For me, it represents the intention to build something meaningful, guided by genuine care and a commitment to the people we serve.
The People Behind the Vision
Marky Ramone Richmond Pascua
Founder & Chief Executive Officer, The Rosenthal Care GroupAlso known as Marky Pascua, Marky joined Rosenthal Community Care Services as CEO in June 2026.
His background includes business analysis, mortgage lending, operational management, staffing analysis, performance evaluation, and business process improvement.
He leads the broader organizational vision and business development strategy of The Rosenthal Care Group.
Kelvin Justo Garcia
Founder, Rosenthal Community Care ServicesKelvin established RCCS in August 2024 and serves as Chief Operating Officer within the group's leadership structure.
He plays a central role in developing the operational foundation of our businesses.
Together, Marky and Kelvin are developing their care-related businesses with a shared commitment to responsible growth.
Our Beginning Is Local. Our Commitment Is to Keep Building.
Rosenthal Community Care Services began as a consulting business with an opportunity to help individuals navigate California's residential care industry.
Today, our plans include strengthening our existing services, developing additional professional resources, and supporting more care business owners.
Our immediate priorities remain rooted in the High Desert and the Inland Empire.
Beyond those regions, we envision opportunities throughout Southern California, Central California, and eventually communities across the state.
Through The Rosenthal Care Group, we intend to develop complementary businesses that address different needs within the care industry.
But regardless of how our organization develops, RCCS will remain an important part of our story.
We want to continue providing practical support to the people responsible for developing, managing, and operating residential care businesses.
That is the direction we are building toward.
Marky Ramone
Richmond Pascua
Also known
as Marky Pascua
Founder &
Chief Executive Officer
The Rosenthal
Care Group