The Rosenthal Care Group: Executive-Led Healthcare Consulting, Residential Care, Senior Placement & Provider Solutions in California
The Rosenthal Care Group: Residential Care, RCFE & ARF Consulting, Senior Placement and Healthcare Services in California
From thoughtful assisted and independent living environments to executive-led RCFE and ARF consulting, healthcare reimbursement services and individualized senior-care placement, The Rosenthal Care Group connects experienced leadership, operational knowledge and practical solutions across California.
One integrated group. Experienced leadership. Specialized services for California care.
Care businesses and families do not always face routine situations. An RCFE or ARF owner may need a sophisticated correction to a six-bed licensing application after previous consulting errors. A discharge planner may need an appropriate placement urgently. A family may require an affordable program-supported pathway—or a highly personalized luxury living search. The Rosenthal Care Group brings together residential care leadership, complex provider consulting, behavioral-care experience, healthcare financial services and concierge-minded senior-care navigation to address these different needs through three specialized brands.
The Rosenthal Care Group (TRCG), a Wyoming limited liability company, brings together affiliated organizations serving these interrelated needs. Its current public-facing portfolio includes The Western Lights Residences (WLR), Rosenthal Community Care Services (RCCS), and Rosenthal Adult & Senior Care Connections (RASCC). Each has a distinct function, service scope and contact pathway. The group's corporate overview is available at The Rosenthal Care Group.
Western Lights
Residential living shaped by practical RCFE and Level-6 ARF administration, hands-on behavioral-care experience, high-touch hospitality and individualized attention.
RCCS
Advanced six-bed RCFE/ARF consulting, difficult application corrections after other consultants, Regional Center vendorization, facility readiness, claims recovery, education and marketplace products.
RASCC
Urgent hospital and skilled-nursing discharge placement, challenging funding and care needs, dementia-related navigation, and private-pay or luxury concierge coordination.
The Western Lights Residences: Where Residential Care Expertise Meets Thoughtful Living.
The Western Lights Residences represents TRCG’s vision for intimate assisted living and independent living environments informed by real residential care operations. Rooted in Hesperia and the High Desert, the Western Lights philosophy brings together warm hospitality, dignified living, individualized attention and disciplined facility management.
The brand’s small-home assisted living model emphasizes personal connection, meaningful daily routines, thoughtful meals, clean and welcoming surroundings, dependable family communication and an atmosphere where every resident is treated with respect. Its independent living vision brings the same hospitality-inspired standards to residents seeking comfort, autonomy and an engaging home environment.
Residential living guided by firsthand experience
The Western Lights approach draws on the founders’ practical RCFE and Level-6 ARF administration, residential care staffing, operational oversight and premium hospitality experience. Marky Pascua and Kelvin Garcia also bring strong foundations in supporting individuals with developmental disabilities who exhibit severe or challenging behaviors, together with experience managing dementia-related behavioral needs. Their combined approach emphasizes individualized support, informed caregiver coaching, dependable routines, safety, resident dignity and attentive, person-centered living.
Western Lights: (888) 272-3301 · Option 1
Explore The Western Lights Residences’ residential living philosophy →
Complex six-bed RCFE & ARF consulting, licensing corrections and full-spectrum provider support.
Founded in 2024 and based in Hesperia, California, Rosenthal Community Care Services (RCCS) is an operator-informed consulting and professional services company for six-bed residential care facilities, assisted living operators and adult residential facilities. Its consulting work goes well beyond routine startup paperwork: RCCS has supported multiple clients whose previous consultants left serious errors, extensive deficiencies or complex corrections requiring a higher level of regulatory, operational and documentation expertise.
Explore the complete RCCS services catalog or the consulting and pre-inspection collection. Offerings are subject to current availability, written scope and the applicable product or service agreement.
When other consultants leave serious errors, RCCS takes on the difficult corrections.
RCCS is not limited to straightforward applications. We work on challenging California six-bed RCFE and ARF licensing cases, including applications that require extensive corrections after a prior consultant’s work. For affected owners, those problems can mean conflicting paperwork, missing operational documentation, inaccurate information, difficult agency-review questions or a facility that is not adequately prepared for its next step.
Our approach starts with a comprehensive review of what was submitted, what the California Department of Social Services (CDSS), Community Care Licensing Division (CCLD), fire authority or Regional Center is requesting, and what the individual six-bed home actually needs. From there, RCCS can organize complicated correction responses, rebuild deficient documentation, address application inconsistencies, support program-design revisions, and prepare operators for the next regulatory review or inspection.
Experienced with complicated six-bed cases: Whether you are opening an RCFE in Hesperia, correcting an ARF application in San Bernardino County, preparing a Level-6 ARF program in the Inland Regional Center region, or requesting specialized California licensing support remotely, RCCS approaches the engagement as a detailed operational problem to be solved—not a generic packet to be copied.
Explore RCCS licensing, vendorization and enrollment services →
Advanced licensing rescue, corrections & consultant-error remediation
- Independent review of existing six-bed RCFE and ARF application packages prepared by prior consultants or owners.
- Correction of significant inconsistencies, deficiencies, missing exhibits, inaccurate supporting records and complex agency-requested revisions.
- Reconstruction and organization of licensing narratives, staffing plans, documentation packages, facility procedures and responses to regulatory comments.
- Complex California CDSS/CCLD licensing application support, fire-readiness follow-up, inspection preparation and issue-specific corrective-action plans.
- Regional Center vendorization program-design corrections for adult residential facilities, including specialized Level-6 ARF scenarios.
- Operator-level troubleshooting when the problem spans documents, facility operations, program design, behavior-support preparedness and readiness for review.
California RCFE/ARF licensing & correction assistance · Explore consulting services
Licensing, startup & program development
- California CDSS RCFE and ARF license-application preparation, full-service application assistance, technical review, document collection, regulatory comments and complex corrections support.
- ARF program design and Inland Regional Center (IRC) vendorization support for eligible Level 3–6 adult residential programs.
- Assisted Living Waiver (ALW) enrollment-readiness and related CalAIM program navigation or consultation, based on scope and eligibility.
- Organizational National Provider Identifier (NPI) application assistance and provider-information organization.
- Pre-opening planning, prospective property suitability, startup budgeting, proof-of-funds preparation and business strategy.
- ARF/RCFE market research, facility feasibility research and targeted regulatory or operational research.
All RCCS offerings · ARF/RCFE licensing and consulting · NPI application assistance
Fire readiness, inspections & on-site consulting
- ARF and RCFE fire pre-inspections to identify physical-plant and life-safety concerns before an official inspection.
- RCFE and ARF pre-licensing inspections and annual inspection-readiness reviews.
- Physical-plant walkthroughs, written observations, corrective-action planning and facility readiness guidance.
- On-site consultations for High Desert and Inland Empire providers, with availability and travel arrangements confirmed in advance.
- Remote consulting for administrators, licensees and investors across California, including focused 30-minute sessions.
Administrator, facility management & operations support
- ARF administrator assistance for qualified Inland Regional Center vendorization projects, with role, authority and duties defined by separate agreements.
- RCFE administrator-of-record arrangements and administrative consulting where available and legally appropriate.
- Facility-management advisory services, including staffing models, operating budgets, service routines, quality monitoring and management workflows.
- Operational support related to admissions, family communication, caregiver scheduling, employee orientation, staff accountability, resident documentation and facility procedures.
- Business-execution support, process redesign, scaling plans, financial modeling and portfolio planning for residential care operators.
Regional Center administrator support · Contact RCCS for custom engagements
Claims recovery, billing & administrative appeals
- Billing, claims recovery and appeals support for denied, delayed, reduced, disputed or underpaid healthcare reimbursement claims.
- Claim-history and denial review, payment reconciliation, records gathering, documentation organization and payer correspondence.
- Administrative reconsiderations and eligible appeals involving Medi-Cal, managed-care plans, CalAIM arrangements, and applicable private long-term care insurance matters.
- Escalation and administrative hearing coordination where appropriate to the engagement and applicable rules, without guarantees of reimbursement.
- Services led by Lyn Hesterlee, MBA, CMA, Head of Billing, Claims Recovery & Appeals.
Training, courses, memberships & educational support
- Online caregiver education covering activities of daily living, professionalism, dementia awareness, safety, medication awareness and related topics.
- COMP II practice-question preparation and other professional learning tools.
- RCCS monthly membership plans with tier-based access to consulting benefits, tools, calculators and eligible digital downloads.
- Care-business education, articles, owner guidance and administrator-oriented learning resources.
- Customized consultations and training-related support for owners, caregivers and prospective administrators.
Digital solutions, business filings, marketing & workforce connections
- Downloadable resident and facility documentation templates such as notice forms, visitor logs, medication administration records, PRN medication trackers, controlled-substance trackers and hospice-related notices.
- Custom LIC 999 facility-sketch support and selected facility document or administrative template preparation.
- Free and member-accessible digital tools including a CDSS proximity checker, RCFE property suitability screening, proof-of-funds calculator and monthly payroll expense calculator.
- Additional planning tools such as startup-cost, profitability, landlord lease, resident-rate, admission-readiness, medication reconciliation, pre-inspection and reminder tools.
- California LLC formation-related filing assistance, Statement of Information filings, EIN applications and operating agreement templates.
- Business logo and slogan development, custom website design, branding and care-business marketing support.
- Care Talent Network candidate discovery and consent-based introductions for caregivers, DSPs, RCFE/ARF administrators and eligible visiting clinical personnel.
Digital template collection · Tools and calculators · Care Talent Network · Full catalog
A practical example of vertical support
A prospective RCFE owner might begin with property-feasibility research, arrange fire pre-inspection and licensing assistance, plan caregiver coverage through RCCS tools, purchase documentation templates, explore talent introductions, and later request operating guidance or claims-recovery support where applicable. Each is a separate service; clients can choose the support they actually need.
RCCS: (888) 272-3301 · Option 2
What is the Rosenthal Assisted Living Marketplace?
The Rosenthal Assisted Living Marketplace is RCCS's online shopping collection for practical care-home supplies and daily-living products. It complements—rather than replaces—the group's consulting and educational services.
Designed for real residential care needs
Facility owners, caregivers, independent living providers, older adults, adults with developmental disabilities and families can explore products relevant to resident-room preparation, personal care, housekeeping, safety and everyday support.
Categories featured in the marketplace include bathroom safety, bedding and linens, dining supplies, health-monitoring accessories, medication support products, personal care, resident-room essentials, mobility and daily-living aids, emergency-readiness items and organizational products.
For operators preparing a new RCFE or ARF, the marketplace creates an additional purchasing pathway alongside RCCS's digital templates and facility documents.
How purchasing works
- Browse the Assisted Living Marketplace and individual product listings.
- Review specifications, variants, measurements, capacity and safety instructions before purchase.
- Order selected eligible products through the ecommerce storefront.
- Consider assessed care needs, supervision and facility-specific requirements when selecting items.
Supplier disclosure: Certain marketplace products may be manufactured, stocked and shipped by independent third-party suppliers. Inventory, pricing, delivery, warranties and product availability can change. A product listing does not constitute medical advice or a guarantee of compliance with CDSS, fire, accessibility or other requirements.
Urgent discharges, difficult funding, dementia care and luxury senior living—RASCC handles the demanding searches.
Some senior-care searches cannot wait. Others involve dementia-related behaviors, high support needs, limited income, complex Medi-Cal or managed-care funding questions, or families who expect an exceptional luxury living experience. Rosenthal Adult & Senior Care Connections (RASCC) is built to navigate these demanding placement scenarios with speed-minded coordination, creative problem-solving and individualized attention.
Rosenthal Adult & Senior Care Connections works across a broad spectrum: urgent hospital and skilled-nursing-facility discharge referrals; assisted living, memory care, board-and-care and independent living searches; families seeking budget-sensitive or program-supported possibilities; and clients pursuing premium private suites, upscale amenities and personalized concierge arrangements. We look beyond a list of vacancies to coordinate providers, family expectations, care needs, timelines and available resources.
From urgent discharge to luxury concierge: tell us what the challenge is.
Time-sensitive placement: A hospital or skilled-nursing discharge is approaching, the family has limited time to tour, or care needs have changed unexpectedly. RASCC coordinates targeted searches, appropriate introductions and timely communication with the people involved in the transition.
Challenging budgets and funding: We explore realistic paths for private pay, limited-income households and potentially applicable SSI, VA benefits, Medi-Cal-related programs, Assisted Living Waiver (ALW), CalAIM or managed-care arrangements as appropriate to the case. Complex eligibility and funding questions do not automatically end the conversation; they shape the search strategy.
Luxury, privacy and exceptional expectations: For families seeking premium accommodations, discreet service, specialized amenities or high-touch tours, RASCC can coordinate tailored requests and introductions. Want to tour senior living communities in a Rolls-Royce? Ask us about arranging a chauffeur-driven luxury vehicle through an independent provider. We can coordinate the experience when suitable vendors are available, with any third-party cost confirmed in advance.
Our approach: No two families arrive with the same priorities. We adapt the search to the care requirements, budget, urgency, location, lifestyle and level of service requested.
Core care navigation
- Care-needs discussions and individualized placement matching.
- Assisted living, board-and-care, memory care and independent living referrals.
- Urgent hospital and skilled-nursing-facility discharge coordination.
- In-home caregiving agency introductions.
- Care-provider tours, transitions and continued family support.
- Information about program-funded arrangements, where eligible and available.
- Placement navigation involving challenging dementia behaviors or complex developmental-disability-related care needs, with fit assessed against provider capabilities.
- Customized high-end and luxury residential care or senior living searches, including private accommodations and specialized preference matching.
Practical support beyond placement
- Transportation arrangements and vendor coordination.
- Utility discount and public-benefit eligibility screening.
- Property-tax assistance-program information.
- Optional mobile-notary coordination, with any separate fee disclosed.
- Coordination with outside equipment, home-health, hospice and other appropriate providers when needed.
- Connection to independent specialists for applicable financing questions.
- Bespoke luxury tour arrangements, including coordination with third-party chauffeured or premium vehicle services when requested.
- Time-sensitive communication with hospital discharge planners, social workers, skilled-nursing teams, families and participating providers.
Cost to families: RASCC's placement, matching and referral services do not carry a placement fee charged to the family or resident. Participating facilities or agencies may compensate RASCC for successful referrals. Optional concierge arrangements such as a chauffeured luxury vehicle may involve separate third-party charges disclosed before booking. Families choose their providers; placements and program approvals are never guaranteed. Read the detailed RASCC services and authorization process.
RASCC: (888) 272-3301 · Option 3
Meet the executives building The Rosenthal Care Group.
TRCG is guided by leaders with backgrounds in corporate business execution, RCFE and Level-6 ARF administration, hands-on support for individuals with developmental disabilities and challenging behaviors, dementia care, team coaching, international luxury hospitality and healthcare financial management. Their complementary strengths give TRCG an operational perspective that reaches far beyond routine residential care administration.
Marky Ramone Richmond Pascua
Marky Ramone Richmond Pascua leads TRCG’s corporate strategy, business development and care-industry growth. His professional background includes more than 12 years with Wells Fargo Home Mortgage, including business-execution leadership involving monitoring over 250 full-time equivalent (FTE) employees. His positions also included training and coaching duties, alongside a reported 30% improvement in staffing efficiency. As an RCFE and ARF administrator, he brings firsthand residential care operations experience encompassing multiple facilities, workforce coordination and care-program administration. Marky has strong foundations in managing severe and challenging behaviors among individuals with developmental disabilities, as well as dementia-related behavioral needs. He also possesses strong theoretical knowledge and practical skills related to hospice and end-of-life care. This combination of enterprise experience and highly specialized residential care knowledge shapes TRCG’s executive leadership.
Professional Certifications & Residential Care Leadership:
RCFE Administrator Certificate: 7037279740
ARF Administrator Certificate: 6068829735
Crisis Prevention Institute (CPI) Certificate: NC3EC35BA
RCFE and Level-6 ARF administrator experience in the Inland Regional Center region.
Kelvin Justo Garcia
Kelvin Justo Garcia serves as TRCG’s Co-Founder and Chief Operating Officer, bringing international luxury hospitality experience, residential caregiving and Level-6 ARF administration to the organization. Kelvin shares with Marky a strong foundation in managing severe and challenging behaviors among individuals with developmental disabilities and is well versed in dementia-related behavioral care. His operational approach centers on disciplined daily execution: staffing systems, coaching teams through demanding care scenarios, environmental standards, caregiver accountability, service consistency and quality-focused facility practices. Kelvin helps translate the Rosenthal vision into dependable routines, professional expectations and attentive care experiences.
Professional Certifications & Residential Care Leadership:
ARF Administrator Certificate: 607883573
Crisis Prevention Institute (CPI) Certificate: NC393DB6M
Level-6 ARF administrator experience in the Inland Regional Center region.
Kelvin's operations leadership supports the group's belief that compassionate care must be reinforced by dependable daily systems.
One vision, complementary executive disciplines.
Marky leads strategic planning, growth, service systems and business development. Kelvin emphasizes daily execution, staffing, preparedness, care practices and service consistency. Both leaders bring substantial experience with challenging developmental-disability-related behaviors and dementia behaviors, supported by their Crisis Prevention Institute (CPI) credentials. Together, they unite enterprise leadership, complex residential care knowledge and hospitality-minded service.
Lyn Hesterlee, MBA, CMA: 42+ Years of Hospital Leadership, Healthcare Finance and Reimbursement Expertise.
Lyn Hesterlee serves as Head of Billing, Claims Recovery & Appeals at Rosenthal Community Care Services. Her professional background, spanning more than 42 years, adds a healthcare finance and reimbursement perspective to the group's provider-support portfolio.
Her experience encompasses hospital financial management, healthcare administration, accounts receivable, managed-care reimbursement, denied and delayed claims, and payment disputes involving Medicare, Medi-Cal, PPOs, HMOs, Independent Physician Associations and private-pay arrangements. Her reported leadership background includes serving as Chief Financial Officer of a Ventura-area hospital, approximately 15 years with a 580-bed acute-care hospital, and contributions to the development of a behavioral health hospital.
Lyn earned an MBA from California State University, Northridge, and is identified professionally as a Certified Management Accountant (CMA). Her career was also recognized through a 2026 Influential Women professional feature. At RCCS, her work centers on helping providers organize reimbursement information, evaluate payer disputes, identify possible avenues for correction or appeal, and pursue amounts they may be entitled to recover under the applicable requirements.
Her philosophy emphasizes financial discipline, professional independence, mentorship and accountability—an approach that aligns with RCCS's practical consulting model. Her role also connects healthcare financing with daily operations: delayed reimbursement can affect an organization's ability to pay staff, maintain services and plan for future care needs.
Expanded executive biography forthcoming: This article introduces Lyn Hesterlee’s leadership role and professional background at RCCS. A separate, more comprehensive feature will explore her four-decade healthcare career, accomplishments, management philosophy and contributions to healthcare financial administration.
Built in the High Desert. Serving the Inland Empire and California care community.
The Rosenthal Care Group is rooted in Hesperia, San Bernardino County, California. RCCS serves operators needing complex six-bed RCFE and ARF licensing application corrections, regulatory consulting, fire-pre-inspection guidance and Inland Regional Center (IRC) program/vendorization assistance across the High Desert and Inland Empire, with remote consulting available statewide. RASCC coordinates urgent discharge placements, budget-sensitive assisted living and board-and-care searches, dementia-related placement navigation and premium private-pay or luxury senior living options through its Southern California care-provider relationships. Areas of emphasis include Victorville, Apple Valley, Hesperia, Ontario, Rancho Cucamonga, Fontana, Redlands, Riverside and Corona.
High Desert & San Bernardino County
Hesperia, Oak Hills, Victorville, Apple Valley, Adelanto, Barstow, San Bernardino, Highland, Rialto, Fontana, Colton, Grand Terrace, Loma Linda, Redlands and Yucaipa.
West Valley & Riverside County
Rancho Cucamonga, Upland, Ontario, Montclair, Chino, Chino Hills, Riverside, Corona, Moreno Valley, Eastvale, Jurupa Valley, Beaumont, Banning, Hemet, Menifee, Murrieta and Temecula.
Additional Southern California opportunities may be discussed according to each division's operating capacity, partner availability and licensing scope. A city appearing here does not guarantee an open bed, available provider, in-person appointment or government-funded placement. Explore RASCC’s service-area network.
Connect with the right Rosenthal company.
All three businesses can be reached through the shared main number (888) 272-3301. Choose the department below to reach the appropriate team. Use these official online links to explore service details, news, educational videos and public listings.
Rosenthal Adult & Senior Care Connections
RASCC · Placement and family guidance
(888) 272-3301
Option 3
Corporate or partnership questions?
For parent-company information, strategic collaborations and corporate inquiries, review The Rosenthal Care Group corporate overview. For direct service inquiries, contact the appropriate operating business above.
Frequently asked questions: six-bed RCFE/ARF licensing corrections, complex placements and TRCG services
What companies are part of The Rosenthal Care Group?
TRCG connects The Western Lights Residences (WLR), Rosenthal Community Care Services (RCCS) and Rosenthal Adult & Senior Care Connections (RASCC)—in that order. WLR focuses on residential living, RCCS on complex operator consulting and business services, and RASCC on assisted living, memory care and senior-care placement navigation. Call (888) 272-3301 and select option 1, 2 or 3, respectively.
What distinguishes The Western Lights Residences’ residential living philosophy?
The Western Lights Residences is built around an experience-led vision of smaller residential settings, individualized attention, warm hospitality and dependable operating standards. Its leadership draws on direct RCFE and ARF administration, caregiver management and hospitality expertise. Learn about The Western Lights Residences.
Do Marky Pascua and Kelvin Garcia have experience with severe behaviors and dementia?
Yes. Both TRCG founders have strong foundations in supporting individuals with developmental disabilities who exhibit severe or challenging behaviors, and both are well versed in managing dementia-related behavioral care needs. Their backgrounds include RCFE and Level-6 ARF administration, and both hold Crisis Prevention Institute (CPI) certificates.
Where can I find RCFE licensing consultants in Hesperia, the High Desert or the Inland Empire?
Rosenthal Community Care Services is based in Hesperia and offers California ARF and RCFE consulting, licensing assistance, inspection readiness and related business services. Remote consulting can be arranged statewide; local on-site work depends on service scope and scheduling. Call (888) 272-3301, option 2.
Can RCCS fix errors made by a previous RCFE or ARF licensing consultant?
Yes. Rosenthal Community Care Services has worked with multiple owners whose prior consultants left serious application errors or complex regulatory corrections. RCCS can review deficient six-bed RCFE or ARF application files, organize corrections, help rebuild documents and address agency comments. For Hesperia, San Bernardino County, the Inland Empire and California-wide remote support, contact RCCS at (888) 272-3301, option 2.
Does RCCS support Inland Regional Center Level-6 ARF vendorization?
RCCS lists program-design and vendorization-related assistance for eligible Levels 3–6 ARFs in the Inland Regional Center service area and separate administrator-support engagements. Approval and program requirements are decided by the Regional Center; no vendorization outcome is guaranteed.
What is the Assisted Living Marketplace?
The marketplace is RCCS's online collection of resident-care, safety, daily-living, bedroom, dining, health-monitoring and facility-operations products. Independent suppliers may handle fulfillment for certain products. Explore the marketplace.
Can RASCC help with urgent hospital discharges, difficult funding or luxury assisted living placements?
Yes. RASCC specializes in coordinating demanding placement searches, including urgent hospital or skilled-nursing discharge timelines, dementia-related needs, limited-budget or potential program-funded pathways, and premium private-pay or luxury senior living preferences. Its care navigation covers the High Desert, Inland Empire and other Southern California service areas. Call (888) 272-3301, option 3, to discuss the situation.
Can RASCC coordinate a Rolls-Royce or chauffeured luxury vehicle for a senior living tour?
RASCC can explore bespoke senior living tour arrangements, including a chauffeured Rolls-Royce or other premium vehicle through an independent provider where available. Any transportation booking and separate vendor fees would be discussed in advance. This is an optional concierge arrangement rather than an included placement benefit.
Do families pay RASCC a senior-care placement fee?
No. RASCC does not charge residents or families a placement or referral fee. Participating care providers may compensate the agency after qualifying referrals. Separately offered optional services or third-party costs may carry disclosed charges.
Who leads RCCS claims recovery and appeals?
Lyn Hesterlee, MBA, CMA, heads RCCS's Billing, Claims Recovery & Appeals function. Her summarized introduction appears above; a separate comprehensive biography is planned.